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Matt Cutts

Thursday, July 30, 2009

Micro Blogging vs. Traditional Blogging

"Micro blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user" – Wikipedia

Consider the two major social media websites (especially well know for micro blogging) "The Facebook" and "The Twitter". Of course LinkedIn leads the list, but I am not considering it for this discussion as it is completely a professional networking site.

In the recent times micro blogging have great impact on traditional blogging. Take a look at the below screenshots,

Alexa - Time Spent on Blogger Facebook and Twitter
Google Trends

Google Trends
The first graph is from Google Trends comparing the search volume of Blogger, Twitter and Facebook.
The second graph is from Alexa comparing the average time spent on these websites.

It is clear that micro blogging overtook the traditional blogging. People spend more time and interact much in micro blogs. The number of traditional blogs create on an average is comparatively less when compared to number of new users and new interactions that is happening in micro blogs.

So what will be the future of traditional blogging? Should I start a community/group/page in Facebook to save the traditional blogging - "Save the Traditional Blogging"? – Just Kidding!

While the chase is happening among micro blogging and traditional blogging, in the recent issue of Business Standards newspaper there is an article which talks about social media websites (especially Facebook, Twitter and LinkedIn) helping companies to generate leads, traffic, resource and business. Adding more negative impact to traditional blogging!

PS: The last previous paragraph in the above business standards article is quoted by me :-)

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