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Matt Cutts

Wednesday, July 06, 2011

Social Media Boosts Referral Traffic! Really?

As per the recent Google Analytics benchmark report, the referral traffic has gone down by 1.6%, if this is the case how to justify that "Social Media Engagement" really helps in driving traffic to websites?

Google Analytics benchmark report

And in the other hand a report from "Search Engine Land" says, integrating your website with Social Networking sites like Facebook increase referral traffic by 300%!!
So which one of these values is exact? Any thoughts?

PS: "Social Media Engagement" may not drive enough traffic but gets business!

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