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Matt Cutts

Wednesday, March 21, 2007

Google PPA - Pay Per Action

I believe most of you know about PPC (Pay Per Click), the Google AdWords program. With Google AdWords you can get your website on top in SERPs (Search Engine Result Pages) with less effort and investment. Google will display your website in the right-hand side of the SERPs as "Sponsored Ads" and if anyone visits your website through this ad, then you need to pay for it. The entire cycle of action is called as PPC, because you are paying for the exact number of clicks/visitors you get.

Now Google has introduced a new concept called PPA (Pay Per Action) the best way to reduce the cost compared to PPC for certain kind of markets.

What is PPA? How it will work and how it differs from PPC?

PPA is a new concept introduced by Google, where we pay for an action we define instead paying for a click or visitor.

The working of PPA is different. Simply sign-up and define any action like "complete the signup form" or "product purchase" or something similar. Once the said action is completed then you can pay for it.

The below image will help you to differentiate PPC and PPA.

For more information on this issue! And the sign-up page for Google PPA!

Update: PPA is in beta and only available for US users.


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At 3:44 PM, Blogger Ravi said...

Hello matt,

Nice update,

What are publisher’s profit and losses in your point of view?

Ya it’s beta, How to join these type of ads publishers?

At 11:04 PM, Blogger kruskals said...


Good Update and nice explantion!


At 11:06 PM, Blogger kruskals said...

It can also be called as "CPA" (Cost Per Click). Am i making sense?


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